Honda's Founder
Soichiro Honda, was a Japanese engineer and industrialist. In 1948 he established Honda Motor Co, and oversaw its expansion from a wooden shack manufacturing bicycle motors to a multinational automobile and motorcycle manufacturer.
Honda was born in Kōmyō village, Iwata District, Shizuoka, near Hamamatsu on November 17, 1906. He spent his early childhood helping his father, Gihei Honda, a blacksmith, with his bicycle repair business. At the time his mother, Mika Honda, was a weaver. Honda was not interested in traditional education. His school handed grade reports to the children, but required that they be returned stamped with the family seal, to make sure that a parent had seen it. Honda created a stamp to forge his family seal out of a used rubber bicycle pedal cover. The fraud was soon discovered when he started to make forged stamps for other children. Honda was unaware that the stamp was supposed to be mirror-imaged. His family name 本田 (Honda) is symmetrical when written vertically, so it did not cause a problem, but some of the other children's family names were not.
Even as a toddler, Honda had been thrilled by the first car that was ever seen in his village. In later life, he would often say that he could never forget the smell of oil it gave off, saying that it smelled "like perfume". Soichiro once borrowed one of his father's bicycles to see a demonstration of an airplane made by pilot Art Smith, which cemented his love for machinery and invention. At 15, without any formal education, Honda left home and headed to Tokyo to look for work. He obtained an apprenticeship at a garage in 1922. After some hesitation over his employment, he stayed for six years, working as a car mechanic before returning home to start his own auto repair business in 1928 at the age of 22.
Honda raced a turbocharged Ford in the "1st Japan Automobile Race" at Tamagawa Speedway in 1936. He crashed and seriously injured his left eye. His brother was also injured. After that, he quit racing.
Soichiro's Story
In 1937, Honda founded Tōkai Seiki to produce piston rings for Toyota. During World War II, a US B-29 bomber attack destroyed Tōkai Seiki's Yamashita plant in 1944 and the Iwata plant collapsed in the 1945 Mikawa earthquake. After the war, Honda sold the salvageable remains of the company to Toyota for ¥450,000 (Roughly 2,907.77 USD) and used the proceeds to found the Honda Technical Research Institute in October 1946. In 1948 he started producing a complete motorized bicycle, the Type A, which was driven by the first mass-produced engine designed by Honda, and was sold until 1951. The Type D in 1949 was a true motorcycle with a pressed-steel frame designed and produced by Honda and with a 2-stroke, 98 cc 3 hp engine, and became the very first model in the Dream series of motorcycles. The Society of Automotive Engineers of Japan lists both the Type A and the Type D models as two of their 240 Landmarks of Japanese Automotive Technology.
After the war, Honda became reacquainted with his friend Takeo Fujisawa, whom he had known during his days as a supplier of piston rings to Nakajima Aircraft Company. In 1949, Honda hired Fujisawa, who oversaw the financial side of the company and helped the firm expand. In 1959, Honda Motorcycles opened its first dealership in the United States. As president of the Honda Motor Company, Soichiro Honda turned the company into a billion-dollar multinational that produced the best-selling motorcycles in the world. Honda's engineering and marketing skills resulted in Honda motorcycles outselling Triumph and Harley-Davidson in their respective home markets.
Honda remained president until his retirement in 1973, where he stayed on as director and was appointed "supreme advisor" in 1983. His status was such that People magazine placed him on their "25 Most Intriguing People of the Year" list for 1980, dubbing him "the Japanese Henry Ford." In retirement, Honda busied himself with work connected with the Honda Foundation. In his memoirs, Soichiro Honda expressed his sorrow for sometimes being rude to his employees, humiliating and occasionally even slapping them in the face.
Company's story
With a staff of 12 men working in a 170 sq ft shack, they built and sold improvised motorized bicycles, using a supply of 500 two-stroke 50 cc Tohatsu war surplus radio generator engines When the engines ran out, Honda began building their own copy of the Tohatsu engine, and supplying these to customers to attach to their bicycles. This was the Honda A-Type, nicknamed the Bata Bata for the sound the engine made. In 1949, the Honda Technical Research Institute was liquidated for ¥1,000,000, or about US$5,000 today; these funds were used to incorporate Honda Motor Co., Ltd. At about the same time Honda hired engineer Kihachiro Kawashima, and Takeo Fujisawa who provided indispensable business and marketing expertise to complement Soichiro Honda's technical bent. The close partnership between Soichiro Honda and Fujisawa lasted until they stepped down together in October 1973.
The first complete motorcycle with both the frame and engine made by Honda was the 1949 D-Type, the first Honda to go by the name Dream. In 1961, Honda achieved its first Grand Prix victories and World Championships in the 125 cc and 250 cc categories. Honda Motor Company grew in a short time to become the world's largest manufacturer of motorcycles by 1964. The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963. Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket. The second production car from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain-driven rear wheels pointed to Honda's motorcycle origins
Over the next few decades, Honda worked to expand its product line, operations and exports to numerous countries around the world. In 1986, Honda introduced the successful Acura brand to the American market in an attempt to gain ground in the luxury vehicle market. The year 1991 saw the introduction of the Honda NSX supercar, the first all-aluminum monocoque vehicle that incorporated a mid-engine V6 with variable-valve timing.
In 1990, CEO Tadashi Kume was succeeded by Nobuhiko Kawamoto. Kawamoto was selected over Shoichiro Irimajiri, who oversaw the successful establishment of Honda of America Manufacturing, Inc. in Marysville, Ohio. Irimajiri and Kawamoto shared a friendly rivalry within Honda; owing to health issues, Irimajiri would resign in 1992.
Following the death of Soichiro Honda and the departure of Irimajiri, Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off-guard by the truck and sport utility vehicle boom of the 1990s, all which took a toll on the profitability of the company. Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motors, which at the time was a larger automaker by volume and was flush with profits from its successful Pajero and Diamante models.
Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven product development that resulted in recreational vehicles such as the first-generation Odyssey and the CR-V, and a refocusing away from some of the numerous sedans and coupes that were popular with the company's engineers but not with the buying public. The most shocking change to Honda came when Kawamoto ended the company's successful participation in Formula One after the 1992 season, citing costs in light of the takeover threat from Mitsubishi as well as the desire to create a more environmentally friendly company image. The Honda Aircraft Company as established in 2006 as a wholly owned subsidiary to manufacture and sell the HondaJet family of aircraft. The first deliveries to customers began in December 2015. On 23 February 2015,
Honda announced that CEO and President Takanobu Ito would step down and be replaced by Takahiro Hachigo in June of that year; additional retirements by senior managers and directors were expected. In October 2019, Honda was reported to be in talks with Hitachi to merge the two companies' car parts businesses, creating a components supplier with almost $17 billion in annual sales.
In January 2020, Honda announced that it would be withdrawing employees working in the city of Wuhan, Hubei, China due to the COVID-19 pandemic. On 23 March 2020 due to the global spread of the virus, Honda became the first major automaker with operations in the US to suspend production in its factories. It resumed automobile, engine and transmission production at its US plants on 11 May 2020. Honda and General Motors announced in September 2020 a North American alliance to begin in 2021. According to The Detroit Free Press, "The proposed alliance will include sharing a range of vehicles, to be sold under each company’s distinct brands, as well as cooperation in purchasing, research and development, and connected services.
In 2021, Honda announced its intention to become the world's first carmaker to sell a vehicle with level 3 self-driving technology. In March 2022, Honda announced it would develop and build electric vehicles in a joint venture with Sony. The latter is set to provide its imaging, sensing, network and other technologies while Honda would be responsible for the car manufacturing processes. The venture is set to fully launch later in 2022 with the release of first cars scheduled for 2025. In 2023, Honda announced a deal with American car company General Motors to produce cars using a new hydrogen fuel system. The aim is to ramp up the hydrogen powered cells in their Electric vehicles as well as trucks, construction machinery, and power stations
In 2023, Honda recalled 500,000 vehicles in the United States and Canada due to an issue with seat belts in the car not latching correctly. Among the models recalled were the 2017-2020 CR-V, the 2018 and 2019 Accord, the 2018-2020 Odyssey, the 2019 Insight, and the Acura RDX from 2019 and 2020. According to the recall, the seat belts in the front seats would break open on impact increasing the risk of injury in a crash.
Type D: Honda's first bike
